🔗 Share this article

The platform is rolling out a updated setting that enables them to cut down on the amount of AI-made content appearing in their feeds. This move comes as the service disclosed that it currently hosts more than 1 thousand million AI videos.

Testing and Rollout

The new functionality is undergoing trials over the next few weeks before a global rollout. This development aligns with a increase in AI content, driven by recent AI video creators.

AI Proliferation Online

Studies have shown that approximately 10% of the quickest rising content creators on another major platform exclusively feature content made by AI. A significant portion of this output is considered “AI slop”, a phrase for substandard, factory-style content that is frequently absurd or dreamlike.

Our research shows that numerous viewers appreciate content made with AI tools, from computer-generated images to educational videos, and we aim to provide users the ability to increase or decrease of that, depending on their own choices,” stated a spokesperson.

AI on the Platform

TikTok shared that there are now 1.3bn videos on its network tagged as artificially created. Collectively, in excess of 100 mn videos are submitted to the platform every day, making clips made by AI a minor portion of its overall inventory.

User Control Features

Viewers will be in a position to reduce or increase the amount of AI content they view by opening the content preference option in the app and choosing AI-made media. Other topics that currently be adjusted under the tool include news, style, beauty, and choreography.

Content Labeling and Policies

Its guidelines mandate content makers to identify convincing AI-generated content, and it bans harmful AI impersonations of celebrities or emergencies. Any realistic AI-generated clip that is without a tag can be deleted under its user guidelines.

Additionally, the platform will now attach an artificially created tag to content produced via its built-in AI features, or identified by an industry-wide initiative for recognizing artificial media. This action is aimed to help prevent users from seeking to circumvent the labeling process.

AI Literacy Programs

The company is additionally establishing a $2 million educational fund for professionals and institutions to develop informative material about responsible artificial intelligence. This program will benefit educational bodies dedicated to training coding and technology.

Content Safety Approach

TikTok has defended its content review process, amid discussion over proposals to make redundant hundreds of safety staff in Britain. TikTok is expected to cut a significant number of roles in its user protection department in the UK capital, with trade unions and internet security professionals voicing alarm that humans are being replaced by automated systems.

A company official explained that human moderation would continue to be important, but automated tools can safeguard staff by removing the most harmful content before it gets reviewed by humans. The company stated a significant reduction in disturbing and violent content handled by human moderators over the past year due to reliance on its AI tools.

We believe it is crucial to balance humans and technology to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we also think it’s very important to limit contact with harmful content as rapidly, which is where a significant AI assistance is making a difference work at speed.”